Fifth Season Cooperative is a full-service, local food broker. Each member class represents a piece of the local food infrastructure. The co-op builds upon what is already here, working alongside of the larger food system. We benefit from years of know-how, instead of spending valuable time re-creating the wheel. The co-op retains the identity of each food product that we sell, connecting the end-user with the farm or processor, putting a face to the food. By doing so, we create added value and support our region.

The co-op supports many family farms, two distributors and eight regional processors. Our buyers are food service businesses comprised of institutions such as hospitals, schools and elder care, restaurants, and grocery chain deli/bakery departments. Fifth Season sells a full product line of 130 items including meats, dairy, fresh produce, dry goods and frozen products. The co-op, in a brokerage role, supports each product from our member producers and processors.

In 2013, Fifth Season began our next developmental phase for the co-op. With the creation of our new, value-added frozen product line the co-op now has it’s first solely-owned food product. This takes the co-op from a broker role into an entrepreneurial role.

The creation of this frozen vegetable value-added line is the next step to building the co-op’s infrastructure. These frozen vegetable blends have a unique profile. They are versatile; created for institutional use with outstanding flavor and quality, excellent nutritionals, and a local flair. Only produce grown in the Driftless Region, on small, family farms, becomes a part of these blends. The names chosen for the first two blends, WI Potato Fusion and Winter Moon Blend (a winter root vegetable mix), relate directly to the unique local flavors within. All of our produce is grown sustainably, without the use of chemicals, and the products are processed “clean”, without added sodium, fat or preservatives. These attributes make our vegetable blends attractive not only to institutional food service, but restaurants and more. 

We, at the Fifth Season Cooperative, firmly believe that every food product has a story to tell. We do not simply sell local foods; we educate our buyers, showing them the world beyond our larger food system. The care and pride that goes into every local product is evident through taste, eye appeal, health benefits and its uniqueness.  

What more could you ask for?

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New Job Opening

Job title:          Sales Associate, Fifth Season Cooperative

Reporting to:         Operations Manager        

Hours:          Part-time (20-25 hours per week)

Compensation/Benefits: $18/hr. (plus govt. rate per mile for travelling)

Location:          Viroqua, WI. (Occasional travelling required)


Purpose of the position

The sales associate will be responsible for promoting and selling the co-op’s regional food line.  This position provides customer service and support as well as promotes the intrinsic value of sustainable, local foods.

Key responsibilities & duties

  • Make sales calls and distribute samples
  • Conduct follow up calls via email and phone
  • Process orders and provide customer service
  • Document sales information
  • Report progress to Operations Manager
  • Host booth displays at various trade shows
  • Develop relationships with new and potential buyers
  • Assist buyers with promotion and utilization of local foods
  • Track buyer relationships and maintain data on each

Academic qualifications & requirements

  • Must have a high school diploma
  • Must have a valid Wisconsin driver’s licence, or be capable of obtaining one
  • Must own and maintain your own vehicle
  • Must be available for night/weekend hours based on demand
  • Must be capable of traveling within 300 miles of Viroqua
  • Be able to lift up to 40 lbs.

Work experience and skills

  • Sales experience (required)
  • Food service experience (required)
  • Knowledgeable about regional food  (required)
  • Food safety (kitchen/service) knowledge a plus
  • Sustainable food production knowledge a plus

Email resume including three references that can be contacted and a cover letter including why you would be a good candidate for the position to info.fifthseason@gmail.com

No phone calls please.



Wisconsin School Nutrition Association Summer Conference June 30th- July 2nd Kalahari Resort WI Dells WI

Fifth Season will share a table with Reinhart FoodService at the Vendor Fair July 2nd, 10:15 am-1:15 pm. We will be sampling and taking pre-orders for our frozen value-added blends Winter Moon and WI Potato Fusion.